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ICT & Computing in Education

Articles on education technology and related topics
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  • Newsletters
    • Digital Education
    • Terry Freedman's Books Bulletin
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    • Welcome
    • The "About" Page
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Obtaining customer feedback: Why do it, how to do it, and how to use it

April 8, 2021

Why feedback matters.

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In News & views Tags marketing, Bee Digital

When it comes to PR, learn from the worst

April 4, 2021

At best, “corporate guff” deadens the senses of the reader, and is simply regarded as a written equivalent of background noise.

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In Leading & Managing Computing & ICT Tags jargon, Guffpedia, Lucy Kellaway, Bee Digital, PR
Shopping mall, by Terry Freedman

Shopping mall, by Terry Freedman

11 edtech-related marketing trends in 2021

January 18, 2021

It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year.

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In News & views, Reflections, Research Tags Bee Digital, marketing trends
Questions, by Terry Freedman

Questions, by Terry Freedman

10 tips for launching your new year strategy

January 13, 2021

Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of date by next week. If one thing has proven to be certain about the pandemic, it’s that nothing is certain. It’s almost like trying to build a house on sand.

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In News & views Tags strategy, marketing, Marketing to schools summit, Bee Digital
Reflecting, by Elaine Freedman

Reflecting, by Elaine Freedman

Reflections on Technology in Schools in the time of Covid: Part 1

December 7, 2020

A major thing that the Covid-19 pandemic has done is to give us all a huge kick up the backside. We’ve had the technology to enable working from home for years, but there was not much incentive to implement it very widely. It’s a testament to the commitment and flexibility of companies and educational institutions that the educational system didn’t simply collapse.

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In Leading & Managing Computing & ICT, News & views, Reflections Tags Bee Digital, trends, Covid19, Covid-19
Online, by Terry Freedman

Online, by Terry Freedman

Which online platform?

September 15, 2020

Google Meet, Zoom and Google Classroom are all viable contenders for the task of teaching your classes online. But which one is best?

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In M-learning, Using and Teaching Computing & ICT Tags online learning, Zoom, Google Meet, Google Classroom, Bee Digital
Horror on horror’s head.

Horror on horror’s head.

When it comes to PR, learn from the worst

July 20, 2020

Information about a tool you can use to check for the presence of corporate guff in your press release or statement.

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In News & views Tags corporate guff, guff, Bee Digital

7 insights from nudge theory

June 24, 2020

An interesting experiment was carried out a few years ago in the USA. A school sent out postcards to parents simply asking them to improve their child’s attendance.

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In Research Tags nudge theory, Bee Digital, psychology, marketing

Book review: Talk Triggers

June 2, 2020

Talk Triggers is a word-of-mouth marketing guide with a difference: lots of examples of success stories, but also a logical analysis of why they worked.

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In Research, Reviews, Leading & Managing Computing & ICT, Audio Tags word of mouth, Talk Triggers, Bee Digital, review, book review, marketing, audio
Think outside the box, by Terry Freedman

Think outside the box, by Terry Freedman

How to enhance your free offer to schools

May 22, 2020

Lots of edtech companies are offering free stuff to schools. How can yours stand out from the crowd?

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In Leading & Managing Computing & ICT Tags Bee Digital, free resources, content ideas

Review of Bee Digital's Marketing to Schools Summit

October 18, 2019

What is the Marketing to Schools Summit, and what was good, and not so good, about it?

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In Consultancy, Professional development, Reviews Tags Marketing to schools summit, Bryan Plumb, Bee Digital, conference, review
Recent book reviews
listen in.jpg
Quick looks: Listen in: How radio changed the home

Back in the 1930s, radio was the cutting edge technology in the home.

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Backlist: The Written World
Backlist: The Written World

Writing was invented ‘only’ a few thousand years ago. It’s a fascinating story.

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Backlist: What I'm reading: Bounce
Backlist: What I'm reading: Bounce

What does it take to become an expert? And what can the Computing teacher do about it?

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Backlist: The Fourth Education Revolution
Backlist: The Fourth Education Revolution

The title of this book invites curiosity: what were the other three ‘revolutions?

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A book review for your English department colleagues perhaps
A book review for your English department colleagues perhaps

Some of these stories are so richly told, it can almost seem as though you’re right there with him.

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Review: Pen Names
Review: Pen Names

OK, so this has nothing to do with education technology, but we all read (I hope!). A very interesting examination of the pen names some authors have adopted, and why.

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Review: The Library of Ancient Wisdom: Mesopotamia and the Making of History
Review: The Library of Ancient Wisdom: Mesopotamia and the Making of History

There's a really interesting section in this book about how ceramic storage of data and information is probably the most likely medium to stand the test of time.

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A book review for your biology colleagues perhaps
A book review for your biology colleagues perhaps

The subject under discussion here is how human physiology has developed in different ways, in response to different conditions around the world.

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Review: Social Media for Academics
Review: Social Media for Academics

This book is very readable, and if I sound surprised that is because it’s not always true of academics!

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Quick looks: VIBE Coding by Example
Quick looks: VIBE Coding by Example

For the time being, this book is free in Kindle format.

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