Business emails to inspire confidence (not)

Double CheckThere must be a whole generation of people who know the mechanics of using technology, but have no idea of how to take charge of it. I am thinking in particular of the ridiculous marketing messages I receive, that advertise targeted marketing services. I mention this because, despite all the lambasting of “Office skills”, it is demonstrably clear that people need them. I could even make a case for this being related to digital safety. How? Reputation is important, and marketing messages that have “schoolboy errors” do nothing to enhance one’s credibility. Consider the following examples:
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7 Ways of Making ICT More attractive

2011/365/95 Harping the BluesYou may not know this, but there is not a lot of difference between a Lee Oskar diatonic harmonica (the type used by blues and folk musicians) and a Hohner Blues Band harmonica. The Lee Oskar is said to have been engineered to give a “sharper” edge to the tone, which suits the blues sound, whereas the Marine Band, being slightly “softer”, works well for folk music too. Unless you’re a purist, there is probably not much in it. As someone once said:

“A difference is only a difference if it makes a difference.”

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