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Most press releases are boring. Even worse, some are annoying. And the people who send them can be even more annoying. I can tell you these things with some authority because I receive dozens of them a day.
Read MoreAt best, “corporate guff” deadens the senses of the reader, and is simply regarded as a written equivalent of background noise.
Read MoreIn this article I draw on the example of how one company's approach to getting repeat business may hold lessons for the ed tech leader whose job it is to encourage the use of education technology throughout the school.
Read More(c) Terry Freedman All Rights Reserved