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Book review: Your Press Release Is Breaking My Heart

April 18, 2021

Most press releases are boring. Even worse, some are annoying. And the people who send them can be even more annoying. I can tell you these things with some authority because I receive dozens of them a day.

When it comes to PR, learn from the worst

April 4, 2021

At best, “corporate guff” deadens the senses of the reader, and is simply regarded as a written equivalent of background noise.

Promoting Educational Technology: What we can learn from business

March 27, 2020

In this article I draw on the example of how one company's approach to getting repeat business may hold lessons for the ed tech leader whose job it is to encourage the use of education technology throughout the school.

Integrity, journalism and PR

March 8, 2011

Having integrity is not simply a luxury, it is an economic necessity.

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