Conventional non-wisdom (Updated)

March 18, 2021

Should you have a Computing leaflet or prospectus to give to potential students or their parents?

The 4 key elements of word of mouth

March 17, 2021

It’s a challenge to think of what to do in order to stand out, but from the examples given in the book, it doesn’t have to be anything fiendishly difficult.

Book review: Talk Triggers

June 2, 2020

Talk Triggers is a word-of-mouth marketing guide with a difference: lots of examples of success stories, but also a logical analysis of why they worked.

Recent book reviews

Review: Power Up, by Matthew Lane

This book looks at the maths concepts — and, to some extent, the physics concepts — hidden in popular video games.

Review: The Shortest History of AI

How is it that ChatGPT, Claude and other Al models appear to perform so well at certain complex tasks that some people become convinced that they're sentient — only for them to then promptly fail at simple tasks that even a child could handle?

Review: Teacher Geek

Every so often I like to take a look, or another look, at a book published a while ago, and today I’ve been looking at Teacher Geek, by Rachel Jones.

Review: Teach Fast

The book contains some interesting ideas.

A question of leadership

I have somewhat dichotomous views of this question of whether leaders make a difference, or much of a difference. I think my views can be classified as macro and micro.