Should you have a Computing leaflet or prospectus to give to potential students or their parents?
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The 4 key elements of word of mouth
It’s a challenge to think of what to do in order to stand out, but from the examples given in the book, it doesn’t have to be anything fiendishly difficult.
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Talk Triggers is a word-of-mouth marketing guide with a difference: lots of examples of success stories, but also a logical analysis of why they worked.
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