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ICT & Computing in Education

Articles on education technology and related topics
  • Front Page
  • Search
  • Newsletters
    • Digital Education
    • Terry Freedman's Books Bulletin
  • RSS
  • Info
    • Welcome
    • The "About" Page
    • Testimonials
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    • My Writing
    • Published articles
  • Corrections Policy

How to run an event, such as a webinar, without tears

September 7, 2021

In yesterday’s article, we asked Why should an edtech company run a conference or webinar programme? In this article, we look at things to consider in order to maximise the chances of your event being a success.

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In From the Archives Tags events, marketing

Why should an edtech company run a conference or webinar programme?

September 6, 2021

Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company.

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In From the Archives Tags Conferences, webinars, events, marketing

11 Marketing trends in 2021

September 5, 2021

Do a search on the internet and you will discover that there are many, many articles on this theme, most of which agree with each other only in one or two areas.

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In From the Archives Tags marketing, ed tech predictions, predictions

10 tips for launching your business strategy

September 4, 2021

Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of date by next week. If one thing has proven to be certain about the pandemic, it’s that nothing is certain. It’s almost like trying to build a house on sand.

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In From the Archives Tags marketing, marketing strategy
Edtech marketing, by Terry Freedman

Edtech marketing, by Terry Freedman

The importance of branding Computing

August 10, 2021

Given that students in secondary schools can, when they reach a certain age, decide to give up Computing, marketing the department is an important thing to do. Even in primary schools, where options are not a consideration, it’s important to establish a brand for Computing.

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In Leading & Managing Computing & ICT Tags marketing, branding
See the book on Amazon by clicking the pic (affiliate link)

See the book on Amazon by clicking the pic (affiliate link)

Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business

August 9, 2021

When my room was flooded at three in the morning while staying in a Marriott hotel in Los Angeles, an assistant helped me to relocate to a different – and drier! – room. As compensation for the inconvenience, she gave me a voucher for a free breakfast in the morning. Bleary-eyed, I accepted it. On waking…

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In Reviews, Research Tags marketing, books
EdTech Marketing.png

We will remember! The importance of great customer service

July 27, 2021

Given the difficulties brought about by Covid – staff on furlough or “let go”, orders drying up, workers self-isolating – customer retention becomes even more important than usual. Unfortunately, it may also become more difficult. After all, how can good levels of customer service be maintained if there are fewer people around to give it?

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In Leading & Managing Computing & ICT Tags customer service, marketing

How does your product really perform?

July 10, 2021

As a new Head of Department I discovered the reason that no teachers ever took their classes into the computer rooms.

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In News & views Tags product performance, marketing

14 ideas for edtech company incentives

July 5, 2021

What kind of “ethical bribes” might you offer potential customers?

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In Leading & Managing Computing & ICT Tags incentives, marketing
Gloucester Road Station, by Terry Freedman

Gloucester Road Station, by Terry Freedman

Who is responsible for a school's or a company’s image?

May 27, 2021

At one of the schools I taught in, the headteacher once made an announcement in the staffroom to this effect…

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In Leading & Managing Computing & ICT, News & views Tags marketing, impressions, Making a Good Impression
Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

How is your product different?

May 12, 2021

If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out?

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In News & views Tags Competition, marketing

How to improve your chances of winning an award

May 7, 2021

Having been a judge for a number of awards, I’ve come across good practice and poor practice by entrants.

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In News & views, Tips for teachers Tags awards, marketing

Barriers to purchasing education technology

April 26, 2021

This article outlines some general factors that prevent heads of department and other school leaders from buying products and services.

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In Leading & Managing Computing & ICT, From the Archives Tags marketing, barriers

What should your organisation's newsletter contain?

April 26, 2021

I wrote this article for a readership of edtech companies. But the suggestions would work just as well for any organisation that wishes to keep in touch with its members/clients/visitors etc.

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In News & views Tags newsletter, newsletters, marketing

Obtaining customer feedback: Why do it, how to do it, and how to use it

April 8, 2021

Why feedback matters.

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In News & views Tags marketing, Bee Digital
EdTech Marketing.png

Love the product, shame about the documentation

April 2, 2021

Once a school has purchased your ed tech product or service, what then? In my experience, a lot of great products are let down by terrible documentation.

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In Using and Teaching Computing & ICT Tags documentation, marketing
Oh No!

Oh No!

How to help schools avoid common mistakes with your product

March 23, 2021

Wait a second! Didn’t you read the description? Didn’t you use the ‘Look inside’ feature to get an idea of the book’s contents?

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In Using and Teaching Computing & ICT Tags mistakes, marketing

4 ways to enhance your free offer to schools

March 20, 2021

Unfortunately, having a plethora of free services and products can cause a few headaches for schools in the longer term.

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In News & views Tags Covid19, Covid-19, lockdown, marketing
EdTech Marketing.png

The 4 key elements of word of mouth

March 17, 2021

It’s a challenge to think of what to do in order to stand out, but from the examples given in the book, it doesn’t have to be anything fiendishly difficult.

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In Leading & Managing Computing & ICT, News & views, Bookshelf Tags word of mouth, marketing, review
EdTech Marketing.png

7 insights from Nudge theory

March 16, 2021

If there is an option to send a text or email message to parents with the information, obviously there needs to be a box to be ticked for that, but all the business of copying information from one place (the database) to another (text message), formatting the message and then digging out and inserting the parent’s contact details should all be automated.

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In News & views, Bookshelf Tags nudge theory, marketing, review
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Recent book reviews
Backlist: The Written World
Backlist: The Written World

Writing was invented ‘only’ a few thousand years ago. It’s a fascinating story.

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Backlist: What I'm reading: Bounce
Backlist: What I'm reading: Bounce

What does it take to become an expert? And what can the Computing teacher do about it?

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Backlist: The Fourth Education Revolution
Backlist: The Fourth Education Revolution

The title of this book invites curiosity: what were the other three ‘revolutions?

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A book review for your English department colleagues perhaps
A book review for your English department colleagues perhaps

Some of these stories are so richly told, it can almost seem as though you’re right there with him.

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Review: Pen Names
Review: Pen Names

OK, so this has nothing to do with education technology, but we all read (I hope!). A very interesting examination of the pen names some authors have adopted, and why.

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Review: The Library of Ancient Wisdom: Mesopotamia and the Making of History
Review: The Library of Ancient Wisdom: Mesopotamia and the Making of History

There's a really interesting section in this book about how ceramic storage of data and information is probably the most likely medium to stand the test of time.

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A book review for your biology colleagues perhaps
A book review for your biology colleagues perhaps

The subject under discussion here is how human physiology has developed in different ways, in response to different conditions around the world.

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Review: Social Media for Academics
Review: Social Media for Academics

This book is very readable, and if I sound surprised that is because it’s not always true of academics!

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Quick looks: VIBE Coding by Example
Quick looks: VIBE Coding by Example

For the time being, this book is free in Kindle format.

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Review: The Game Changers: How Playing Games Changed the World and Can Change You Too
Review: The Game Changers: How Playing Games Changed the World and Can Change You Too

Despite the relative paucity of immediately obvious National Curriculum links, teachers will find several of sections of this book to be highly engaging.

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