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ICT & Computing in Education

Articles on education technology and related topics
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The importance of branding for computing in schools

August 22, 2025

One of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your computing provision appear to others?

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In Leading & Managing Computing & ICT Tags appearance, branding

Why your business or your education technology provision or your Computing department needs an ebook (or two)

January 13, 2022

If you, as a Head of Computing, or leader of Computing in a primary school, created an ebook containing your scheme(s) of work, information about the courses you offer, perhaps some staff biographies (with photos), that would be a great marketing tool.

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In Leading & Managing Computing & ICT Tags ebooks, branding, marketing
Edtech marketing, by Terry Freedman

Edtech marketing, by Terry Freedman

The importance of branding Computing

August 10, 2021

Given that students in secondary schools can, when they reach a certain age, decide to give up Computing, marketing the department is an important thing to do. Even in primary schools, where options are not a consideration, it’s important to establish a brand for Computing.

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In Leading & Managing Computing & ICT Tags marketing, branding

The importance of branding for ICT in schools

August 15, 2011

A ShackOne of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your ICT provision appear to others?

There is a potential paradox

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In Leading & Managing Computing & ICT Tags appearance, branding
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