If you, as a Head of Computing, or leader of Computing in a primary school, created an ebook containing your scheme(s) of work, information about the courses you offer, perhaps some staff biographies (with photos), that would be a great marketing tool.
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Edtech marketing, by Terry Freedman
The importance of branding Computing
Given that students in secondary schools can, when they reach a certain age, decide to give up Computing, marketing the department is an important thing to do. Even in primary schools, where options are not a consideration, it’s important to establish a brand for Computing.
Read MoreThe importance of branding for ICT in schools
One of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your ICT provision appear to others?
There is a potential paradox