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ICT & Computing in Education

Articles on education technology and related topics
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The importance of branding for computing in schools

August 22, 2025

One of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your computing provision appear to others?

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In Leading & Managing Computing & ICT Tags appearance, branding

Why your business or your education technology provision or your Computing department needs an ebook (or two)

January 13, 2022

If you, as a Head of Computing, or leader of Computing in a primary school, created an ebook containing your scheme(s) of work, information about the courses you offer, perhaps some staff biographies (with photos), that would be a great marketing tool.

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In Leading & Managing Computing & ICT Tags ebooks, branding, marketing
Edtech marketing, by Terry Freedman

Edtech marketing, by Terry Freedman

The importance of branding Computing

August 10, 2021

Given that students in secondary schools can, when they reach a certain age, decide to give up Computing, marketing the department is an important thing to do. Even in primary schools, where options are not a consideration, it’s important to establish a brand for Computing.

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In Leading & Managing Computing & ICT Tags marketing, branding

The importance of branding for ICT in schools

August 15, 2011

A ShackOne of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your ICT provision appear to others?

There is a potential paradox

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In Leading & Managing Computing & ICT Tags appearance, branding
Recent book reviews
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For your Eng Lit colleagues? The Penguin Book of the International Short Story -- two reviews in one!

I submitted my review of this book to Teach Secondary magazine, an educational magazine in the UK. The first review below is what the magazine published. The second one is what I actually wrote!

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Two reviews in one: Turner and Constable: Rivals and Originals -- art and history

One for your colleagues, perhaps: art, art history, ploitics with a small ‘p’.

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Two reviews in one: State of Ridicule: A History of Satire in English Literature -- politics, history, English

One for your colleagues, perhaps. Sperrin has provided a wealth of information that can be used to provide a rich experience for students of politics, history and English literature.

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Two reviews in one: A Little History of Mathematics

I submitted my review of this book to Teach Secondary magazine, an educational magazine in the UK. The first review below is what the magazine published. The second one is what I actually wrote! In substantive terms there is little difference between the two, but you may find it interesting to see what the editor altered.

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Review: The Learning Rainforest: Great Teaching in Real Classrooms

This is a great book for dipping into in order to read about different teaching and assessment strategies, backed up by research.

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Review: Outstanding Formative Assessment: Culture and Practice

This book contains numerous assessment for learning techniques.

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Review: New Media in the Classroom: Rethinking Primary Literacy

This provides a great deal of information about the different aspects of "literacy” and how digital tools can be brought into the service of literacy in the primary school.

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Review: Designing the internet of things

This book takes you through the process of designing connected devices from prototyping to launching.

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Quick look: (Un)educated: My Life as a Teacher, and Why You Should Never Become One

“Some of it is laugh-out loud funny, but some of it, about his reference being spiked, made me angry …”

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A Heads-up: Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad

This is about the invention of linotype, and its consequences.

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