• Front Page
    • Digital Education
    • Terry Freedman's Books Bulletin
  • RSS
  • Search
    • Welcome
    • The "About" Page
    • Testimonials
    • CV/Resumé
    • My Writing
    • Published articles
  • Corrections Policy
Menu

ICT & Computing in Education

Articles on education technology and related topics
  • Front Page
  • Newsletters
    • Digital Education
    • Terry Freedman's Books Bulletin
  • RSS
  • Search
  • Info
    • Welcome
    • The "About" Page
    • Testimonials
    • CV/Resumé
    • My Writing
    • Published articles
  • Corrections Policy
Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

How is your product different?

May 12, 2021

If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out? In other words, if the functionality is the same, why should anyone buy yours? In short, what is your or your product’s unique selling point, or USP? Here are some suggestions.

To continue reading, visit the Bee Digital Marketing website.

In News & views Tags Competition, marketing
← In case you missed it: Converting an offline course to an online one ChecklistThere's nothing new about snowflakes →
Recent book reviews
Teach Fast.jpg
Review: Teach Fast

The book contains some interesting ideas.

Read more →
profits, prophets.jpg
A question of leadership

I have somewhat dichotomous views of this question of whether leaders make a difference, or much of a difference. I think my views can be classified as macro and micro.

Read more →
Making good progress.jpg
Review: Making Good Progress?

Daisy Christodoulou carefully picks apart the pitfalls of various kinds of assessment, drawing on different subject areas to do so.

Read more →
principles and practice of assessment.jpg
Review: Principles and Practices of Assessment

There is plenty in this book to like.

Read more →
effective teaching.jpg
Review: Effective Teaching: Evidence and Practice

Although this is a few years old now (2018), it has stood the test of time.

Read more →
maths library.jpg
Review: One for maths teachers

This wide-ranging book takes in probability, fractals, astronomy, Babbage, Lovelace and a host of other areas and people.

Read more →
Weimar.jpg
Reviews: Two for History teachers

Two books on the Nazi era.

Read more →
verb yr enthusiasm.jpg
Review: One for English teachers

No book about the craft of writing seems complete without a stern chapter on the importance of eschewing adverbs and adjectives - but what to put in their place?

Read more →
formal theory.jpg
Review: The Great Formal Machinery Works: Theories of Deduction and Computation at the Origins of the Digital Age

If you’re of a mathematical bent this could be just the book to delve into.

Read more →
How+to+lie+with+statistics.jpg
Review: How to lie with statistics

Although this book is over 60 years old, it is remarkably apposite for our times -- and especially in the fields of educational research and assessing pupils' understanding and progress.

Read more →
Dig+Ed+Banner.jpg

Contact us

Privacy

Cookies

Terms and conditions

This website is powered by Squarespace

(c) Terry Freedman All Rights Reserved