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ICT & Computing in Education

Articles on education technology and related topics
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Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

How is your product different?

May 12, 2021

If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out? In other words, if the functionality is the same, why should anyone buy yours? In short, what is your or your product’s unique selling point, or USP? Here are some suggestions.

To continue reading, visit the Bee Digital Marketing website.

In News & views Tags Competition, marketing
← In case you missed it: Converting an offline course to an online one ChecklistThere's nothing new about snowflakes →
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