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Firstly I should say that I have been looking at the first edition of this book. That came out in 2016, and a second edition came out in 2019. This is a review of the original edition.
It is full of sensible, level-headed advice. I don’t think there is anything here that renders it fit only for the attention of academics, except, I suppose, the discussion about publishing your work. But even then, as a teacher, I’ve contributed to academic work where there is an injunction to not reproduce it in blog posts or elsewhere. However, I was able to obtain their agreement that I could bring my chapter to the attention of a wider audience under certain conditions.
This book is very readable, and if I sound surprised that is because it’s not always true of academics!
There are also plenty of references, as you would expect, and suggestions about software. If you are in the academic world then this book is definitely worth reading.