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Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business

August 9, 2021

When my room was flooded at three in the morning while staying in a Marriott hotel in Los Angeles, an assistant helped me to relocate to a different – and drier! – room. As compensation for the inconvenience, she gave me a voucher for a free breakfast in the morning. Bleary-eyed, I accepted it. On waking…

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