If you can’t explain what problem your product solves, you’ve got a problem.
Read MoreQuestion mark, by Terry Freedman
Why should an edtech company run a conference?
Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company.
Read MoreQuestions, by Terry Freedman
10 tips for launching your new year strategy
Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of date by next week. If one thing has proven to be certain about the pandemic, it’s that nothing is certain. It’s almost like trying to build a house on sand.
Read MoreKeeping your "customers" happy during Covid-19
Just to be clear, I’m not referring to “customers” just in the traditional sense of the term.
Read MoreReview: Your Press Release is Breaking My Heart
Finding it hard to get the media to report your school’s achievements? You may find this guide useful.
Read More7 insights from nudge theory
An interesting experiment was carried out a few years ago in the USA. A school sent out postcards to parents simply asking them to improve their child’s attendance.
Read MoreIdea! by Terry Freedman
Working with schools during lockdown
Although visiting schools is unlikely to be possible in the foreseeable future (even if schools were to reopen completely), you can still help them out. Here are 7 ways you might do so.
Read MoreHow ed tech companies can enhance their free offers to schools
When lots of companies are giving stuff away, what can you do to make yours stand out?
Read MoreBook review: Talk Triggers
Talk Triggers is a word-of-mouth marketing guide with a difference: lots of examples of success stories, but also a logical analysis of why they worked.
Read MoreHarmonicas by Terry Freedman
7 Ways of Making the ICT and Computing facilities More attractive to use
How can you encourage other teachers to use the ed tech facilities? You may not know this, but there is not a lot of difference between a Lee Oskar diatonic harmonica (the type used by blues and folk musicians) and a Hohner Blues Band harmonica. The Lee Oskar is said to have been engineered to give a “sharper” edge to the tone, which suits the blues sound, whereas the Marine Band, being slightly “softer”, works well for folk music too. Unless you’re a purist, there is probably not much in it. As someone once said:
Read More“A difference is only a difference if it makes a difference.”
Business emails to inspire confidence (not)

7 Ways of Making ICT More attractive
You may not know this, but there is not a lot of difference between a Lee Oskar diatonic harmonica (the type used by blues and folk musicians) and a Hohner Blues Band harmonica. The Lee Oskar is said to have been engineered to give a “sharper” edge to the tone, which suits the blues sound, whereas the Marine Band, being slightly “softer”, works well for folk music too. Unless you’re a purist, there is probably not much in it. As someone once said:
“A difference is only a difference if it makes a difference.”