I once worked in a school where the headteacher was so good at generating publicity for the school (and himself) that the local press were virtually in residence there. Nearly every week, the local paper featured a story about the school, complete with a photo of the headteacher and a group of students. (Indeed, on one occasion the reporter pulled me aside and asked: “Is there any chance of getting a photo without the headteacher in it?”)
Well, not all us are blessed with the knack of getting media people to take notice of what we’re doing, especially these days when there is so much “news” clamouring for everyone’s attention. This is where this book comes in: chatty, but full of good advice, this book has plenty to offer. I’ve written a full review of it on the Bee Digital website:
Book review: Your Press Release Is Breaking My Heart
I was sent a complimentary review copy of this book.
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