In his exposition of his views in favour of liberal education, he used the term 'the tyranny of relevance'. Although he wasn’t talking about Information and Communications Technology (ICT), this phrase did strike a chord with me. Is there perhaps too much store set by 'relevance'?
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From 1997 there was an almost palpable – some would say relentless – commitment to educational technology in the UK. Although not always strategic, it was both consistent and persistent. It was a qualitative as well as quantitative break with the past. Yet, whilst I would never disparage these efforts, I don’t believe they were necessarily as wonderful as people remember them to be.
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Today I phoned the number on the Census form to request a paper copy for an aged relative. The recorded message told me to go online to ask for one.
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If you can’t explain what problem your product solves, you’ve got a problem.
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Do you read people’s writings about covid? I don’t, if I can help it.
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I’m hoping to get things back to normal soon, that is, publishing articles several times a week.
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In case you missed this when I posted it during half-term… I’ve written a long article about how I converted a course I’d taught in a classroom to one I was able to teach online.
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Is there anyone in the Department for Education who understands that education is more than issuing edicts?
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* UPDATED * The folks at Westminster Forum are running a very timely conference on 11 March 2020, about the future of edtech.
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This is a fairly comprehensive account of the steps I went through to convert a course from one I taught in a physical classroom to one I could teach online.
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I’ve written a long article about how I converted a course I’d taught in a classroom to one I was able to teach online.
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Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company.
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We don’t say, “Nice factory you’ve built up there, but it’s unfair that you get to keep it for more than a few years, and even if you do, you can’t pass it on in your will.” Who would bother investing their own time and money in the enterprise if they thought that would be the outcome?
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One positive outcome of coronavirus and lockdown is that we can attend Bett, or part of it, this year without moving from the comfort of our own homes. No more being crammed on the Dockland Light Rail along with hundreds of others, no more spending the day breathing lots of stale air, and no more aching feet!
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It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year.
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In the last two days I’ve received two books for review. One is almost hot off the press — Online Learning for Dummies was published in December 2020 — the other one is slightly warm — published in September 2020.
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I think that this guidance is useful in making the idea of online teaching sound doable, but there are too few details or links to details that would make it truly useful.
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Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of date by next week. If one thing has proven to be certain about the pandemic, it’s that nothing is certain. It’s almost like trying to build a house on sand.
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But do they offer any constructive suggestions? Of course not…
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