If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out?
Read MoreIs price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman
The ICT in Education website, 2000, by Terry Freedman.
There's nothing new about snowflakes
My first reaction when I see people ranting about some trivial thing on social media is to envy them for apparently having nothing terrible to worry about.
Read MoreHow to improve your chances of winning an award
Having been a judge for a number of awards, I’ve come across good practice and poor practice by entrants.
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Photo by Alexandru-Bogdan Ghita on Unsplash
Not another national strategy (thank goodness)
For years it’s been the case, or at least seems to be the case, that satisfying Ofsted inspectors who may not know anything about ICT or Computing is a safer bet than trying to be innovative.
Read MoreWhat should your organisation's newsletter contain?
I wrote this article for a readership of edtech companies. But the suggestions would work just as well for any organisation that wishes to keep in touch with its members/clients/visitors etc.
Read MoreObtaining customer feedback: Why do it, how to do it, and how to use it
Why feedback matters.
Read MoreJudge not, etc
A lot of inspectors judged how good the subject was being taught by how nicely formatted the kids' work was.
Read MoreIn the next issue of Digital Education
Here’s what’s in the next issue of my free newsletter, Digital Education.
Read MoreRemembering Mr X
I like to think that had there been anti-plagiarism software around when I was at school, and had my English teacher used it, I’d have been saved years of wasting time looking for ways to make money. I’d have enjoyed more sleep too.
Read MoreParental pressure over exam grades? Shurely not...
How will schools deal with parental pressure over exam grades?
Read More4 ways to enhance your free offer to schools
Unfortunately, having a plethora of free services and products can cause a few headaches for schools in the longer term.
Read MoreThe dysfunctional departments for education
Sometimes, it's easy to start to wonder if, as those in high places seem to be losing their grip on sanity, or at least reality, whether the fault really lies with yourself.
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Zoom meeting, by Terry Freedman
Working with schools during lockdown: 7 activities that work
A lot of edtech businesses and other organisations provide resources, and some provide lesson plans. Unfortunately, the resources on their own can become just one more free resource, and the lesson plans are often useless.
Read MoreConventional non-wisdom (Updated)
Should you have a Computing leaflet or prospectus to give to potential students or their parents?
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The 4 key elements of word of mouth
It’s a challenge to think of what to do in order to stand out, but from the examples given in the book, it doesn’t have to be anything fiendishly difficult.
Read MoreTaking data protection too seriously?
In my opinion data protection should be your default position, not something you do if you think you have to, or if you’re worried about being found out.
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7 insights from Nudge theory
If there is an option to send a text or email message to parents with the information, obviously there needs to be a box to be ticked for that, but all the business of copying information from one place (the database) to another (text message), formatting the message and then digging out and inserting the parent’s contact details should all be automated.
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Think outside the box, by Terry Freedman
The Tyranny Of Relevance (Updated)
In his exposition of his views in favour of liberal education, he used the term 'the tyranny of relevance'. Although he wasn’t talking about Information and Communications Technology (ICT), this phrase did strike a chord with me. Is there perhaps too much store set by 'relevance'?
Read MoreIn ICT, the past is not what it was (Updated)
From 1997 there was an almost palpable – some would say relentless – commitment to educational technology in the UK. Although not always strategic, it was both consistent and persistent. It was a qualitative as well as quantitative break with the past. Yet, whilst I would never disparage these efforts, I don’t believe they were necessarily as wonderful as people remember them to be.
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The scream by Terry Freedman