Review of The Copywriting Scorecard for Bloggers

The aim of this book, written by Darren Rowse and Glenn Murray, is to help you write better blog posts. However, “better” in this context refers to generating more visitors to your blog rather than “just” improving your writing skills. The idea is a simple one: why not identify the key elements of successful blogging, and then provide a tool by which to measure how a particular blog post has done? That’s exactly what the book aims to do.
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