As far as I can ascertain, this was my very first blog post. (Not my very first online writing, which had been published around seven years earlier.)
The sad thing is that nothing has changed -- except for the fact that I now receive even more of these inane messages!
Today I had a great email. It started: "Hi [firstname]," and then went on to tell me how this product could make me loads of money.
I should have thought the first step in making pots of money is to find out basic things like your target's name, and perhaps the second thing would be to make sure the mail-merge works.
That's one company that won't be getting my custom (along with all the others whose emails are automatically dumped in my Trash folder -- but that's another story!)