Managing Change: The Importance of Vision

Back in the 17th century, if you were unfortunate enough to have had a vision, and stupid enough to admit to it, you'd likely be burnt at the stake or locked away on the grounds of insanity. But these days, having a vision is de rigeur if you are to bring about change in an organisation effectively.

There is a lot of research which shows that if you want to transform educational ICT in an organisation, you must have a set of guiding principles -- a vision -- in place. You have to know what it is you're striving to achieve, not in terms of the nuts and bolts of what technology will be used and how, but in terms of the educational experience of the students, teachers and parents.

Moreover, the research, and experience, tells us that the vision has to be shared by all, not just the lone ravings of a madman. Ideally, then, it should have been developed by all.

Three of the things I always check when I'm evaluating the ICT provision of a school, whether as an ICT Mark Assessor or an independent consultant brought in by the school or the Local Authority, are as follows:

One, does everyone, including parents and, of course, the youngsters, know what the vision is?

Two, did they have a hand in framing it?

Three, is the school achieving it?

Interestingly, I find that much of the time the parents and students know what the vision is if you ask a question like, "What do you think the school is trying to achieve?". If you ask them about visions, they give you a kind of sidelong glance that suggests that they think you're slightly unhinged. It's a salutary lesson: most of the world does not speak in corporate jargon.

If a vision is good to have, having two or more must be even better, right? Unfortunately, no. Researchers Peck and Sprenger, in their chapter on one-to-one educational computing in The International Handbook of Information Technology in Primary and Secondary Education (Springer, 2008), which I shall be reviewing, advise against falling into the traps of naive innovation. One of these is having too many disconnected initiatives.

Even Ofsted, the UK's school inspection body, said in a recent report on the impact of the National Strategies, that:

... the frequent introduction of new initiatives had led to overload and diminished their potential effectiveness.

Try telling that to the people and organisations who are continually coming up with new initiatives and projects to make educational ICT even "better". A couple of years ago, I worked out that there were forty educational initiatives, policies or projects that involved ICT in some way, that affected schools in England and Wales. There may have been more, but when I reached 40 I stopped counting.

Perhaps our 17th century ancestors weren't entirely wrong after all!