Crossing the street

In 1993 the DJ Norman Jay told Sheryl Garratt, writing for The Face:

If you believe in what you’re doing, sooner or later those who rejected you will cross the street to see what you’re doing.

Crossing the street isn't always so easyI love that quote. I think it applies to any situation in which someone is trying to change the way things are done – or at least trying to make a few relatively minor changes – in an environment where most people feel they have no compelling reason to change anything. Many ICT leaders will certainly know that feeling!

So, what could that quote mean in your situation?