What I Look For in a Conference
I attend a lot of conferences, and over the years I've developed a useful set of criteria by which to evaluate them. Here, then, in no particular order, are my top 14 characteristics of a good conference.
#1 Fresh air and daylight
I shouldn't have to say this, but air and natural lighting are pretty fundamental for our existence. We all know that, so how come half the conference sessions I attend don't make the grade in these respects? Worst of all were the National Strategies' training days. They were pretty dire anyway, for the most part, but what made them even worse was they always seemed to be held in a basement room with no windows and no air. As the day wore on, especially after lunch, half the delegates would be falling asleep. Not good.
#2 Can we move now?
That raises another issue. A lot of conferences involve a lot of sitting around and listening. After a while, you feel like your blood has stopped circulating -- which it probably has. Now, I don't go along with ideas like getting the audience to do some sort of physical workout, which I have seen advocated in self-styled 'cutting edge' texts. But I think a variety of different kinds of session, together with making each one no longer than an hour -- and preferably less -- helps a lot.
#3 Where are the kids?
Like I said in an article called But where are the kids?, you would never know, walking into a lot of educational conferences, that the conference is about education at all. At best, some of them have a few token young people around to remind us all what they look like, but that's about it. I have to say that this is where conferences like ISTE (previously known as NECC) and iCTLT do well. Kids not only start the conference off, but are seen at the exhibitors' stands, and even speak!
I like the increasing presence of young people as reporters at some conferences. This was the case at the BETT show in January 2010, and a curriculum conference in March 2009 (see the 'kids' link, above). We need more of this sort of thing.
#4 Plenty of 'down' time
Some conference organisers feel that they have to pack every waking moment -- and half our sleeping moments too! -- with activities. This is justified on the grounds that would-be delegates have to have their applications approved by bean counters who equate more stuff with better value. In fact, after a certain point has been reached, the opposite is likely to be the case.
My own view is that the best part of any conference is the conversations you have. I won't even say 'networking', because although you're 'supposed' to go to conferences to network and make connections, I find it really hard to do. The reason is that whenever people unleash their 'elevator speech' on to me, I feel like I am being sold to -- which, of course, I am. Far more interesting is having a normal, honest conversation. And if that leads to some business in the future, that's all wonderful and marvellous. And if it doesn't, well that's fine too because at least you had a good social time.
#5 Good speakers, on good topics
For me, given my views on the importance of #4, if the sessions are good too then that's a bonus. By 'good speakers' I do not mean people who shout, jump up and down, try and gee us up, and regard themselves as primarily entertainers (unless, of course, it's in the context of an after-dinner speech). I mean people who are at the top of their game, who have a deep knowledge of their subject, and who are going to give me some information and insights which I would either not be able to obtain at all otherwise, or which it would take a fair bit of time and effort to get otherwise. And up-to-date insights too, not the ones they came up with five years ago and have been trotting out ever since. Ever heard of blogs and YouTube, guys?
By 'good topics', I do not mean stuff I am interested in, because that's taken as read. I mean stuff that I should be interested in but which I didn't know I need to know about!
#6 Let the people speak
I think there's a place for 'unconference' elements in the conference programme, like a Teachmeet or opportunities for groups of people to get together to discuss topics of mutual interest. It's not the end of the world if there isn't this option, but I think every effort should be made to provide it where possible.
#7 I wanna be connected
The best conference will have wi-fi throughout the venue, including the hotel. There must also be a conference Twitter feed, and Flickr and Technorati tags. Some conferences also have a conference blog, Facebook page, and a social network. I think having all that is more likely to dissipate commentary, or even discourage it altogether, by making the choice too wide. What's the point anyway? Anyone who's going to write about the conference will want to do so on their own blog, wouldn't they?
#8 Who else is here?
I like to see a delegate list. Notwithstanding what I said about networking, if there is someone there whom I'd really like to meet, I'd prefer to know about it so I can look out for them and try to connect with them. Conferences provide great opportunities to meet people you have had dealings with, or need to have dealings with.
For example, at the Naace 2010 conference I was able to meet up with several people I've been having work-related conversations with. As it happens, the conference was small enough for me to see they were there. At larger conferences, you cannot rely on spotting or bumping into people, which is why a delegate list can be so handy.
#9 Decent accommodation
It's a well-known fact that people evaluate training days on the basis of whether the food was any good. The same goes for conferences, and more so if you're staying overnight. Good grub, with a proper choice for vegetarians and other diets, and a clean, well-appointed room, are what we all like.
#10 Lots of choice
It can be very frustrating when sessions you want to go to clash with each other. But I'd rather be spoilt for choice than to feel like I have almost no choice at all.
#11 Post-conference information
Presentations, and podcasts or videos of the presentations, should be available afterwards. So should supplementary material where relevant.
#12 If you're going to advertise, tell us
If you look at the ads in the paper, or this website, you'll see they have the word 'Advertisement' above them. The reason is obvious: to make sure that people don't mistakenly think they're part of the editorial. Well, I believe conference speakers should do the same. I've been to a couple of conference sessions where the presentation was an extended advertisement in all but name. If this is made clear in advance, then people are given a genuine choice. If you find out once you're in the session, not only have you had your time wasted if you didn't want to listen to an ad for 45 minutes, but you've missed the chance to go to a presentation you would have liked to have seen.
#13 No text please
Exhibitors should make their stuff available electronically, such as on a conference CD. I think it's unreasonable to expect delegates to lug tons of printed material home.
#14 Start and end on a high
I want my conference to open with a bang, and make me eager with anticipation. I want to end my conference on a high, full of adrenalin, wanting to rush back home with renewed determination to make a difference.
Over to you
What do you think are the characteristics of a great conference?
conference, conferences, kids at conferences in News & views 
Reader Comments (10)
- We have big open sky lite common area that also turns into our unconference area
- Because of the unconference and cohort structure we really don't have any sit and get sessions. It will be about connecting with others before, during and after the conference.
- No vendors! We've done away with vendors this year. We can't pay people a lot of money, but participants do not need to put up with vendors trying to sell you stuff. It's all about your personalize learning.
As I read your list and reflect on our conference I think we've done pretty well. Thanks for this..it's been great to reflect on.
http://www.learning2.asia
Ultimately the perfect conference, is not a one off or something that works in isolation. By that I mean, it is hopefully part of a broader picture... namely supporting a "community of practice" and is clearly seen to be so. This means allowing presentation materials from the conference to be archived and accessible to others afterwards (whenever possible). This in turn, supports something that has largely been absent in the past - namely "continuity" . This archiving promotes continued discussion and debate on issues / concerns / opportunities. Over time, progress can be realized more "collectively" by practitioners. In essence, a conference is working as part of an overall strategy to promote best practices, to promote professional development in as effective, as inclusive and as efficient a manner as possible for everyone interested.
To me the perfect conference is wired and enabled to support the open networking that you mention .. but perhaps facilitated via pre-selected #hashtags for Twitter. It also encourages "back channelling" to again invite more "networking" and participant engagement. Such additions promote more inclusivity, more activity by participants. The alternative is to continue to promote a great deal more passivity from conference visitors.
I'm thinking about
(a) preconference introductions / presentations / discussion threads
(b) conference Q/A
(c) post conference discussion threads / learning communities
PRECONFERENCE
To me the perfect conference is one where the hassles of getting dressed, driving to the conference center, finding parking, navigating the conference site, finding a chair, etc. are well rewarded. By that I mean, make sure that whatever I select to attend is "well targeted" to my interests and needs. There's nothing more frustrating than being "held captive" through a presentation that bills itself as one thing.. only to be really about something else that I already know .. and thus leaving me to feel like a "hostage". Preconference materials (i.e. narrated PowerPoint presentations, podcasts, etc.) from presenters would allow us to actually see the general topic of a presenter first, engage with the topic AND even the speaker via online discussion and thus identify themes / topics specific to the interests of those who took the time to prepare for the conference. Thus giving the presenter (expert?) a chance to understand and respond better to the context of the potential audience. Thus the face to face component of a conference opens itself up to being more "contextually accurate" and "relevant".
"Sure we have Skype, Remote Desktop Applications, and even iChat, but there is still something about sitting down with a fellow educator and having a conversation around topics that you are both interested in."
Exactly! I am finding that more and more.
I notice that Kim Cofino is one of your speakers. She contributed to the Amazing Web 2.0 Projects Book (see http://www.ictineducation.org/free-stuff/).
Post-conference:
I totally agree with you about continuity. It's very frustrating when you go to download stuff froma conference of a few years ago, only to find that they are no longer there. The concept of 'out of print' is now no longer relevant, either in the publishing world or any other. Believe it or not, I am still seeing downloads of presentations I gave 5 years ago, and I was invited to give two Spotlight addresses in Singapore recently because someone in their Ministry of Education attended a talk I have three years ago! I think conference organisers have to acknowledge that the conference may last only a few days, but interest in it, like diamnonds, may last forever!
Conference:
"perhaps facilitated via pre-selected #hashtags for Twitter" actually that is what I meant to say -- it was certainly what I had in mind. People coming up with different hashtags for the same event is an avoidable frustration.
Not sure about the backchannel. I think it needs to be handled sensitively. There's a discussion going on in the Naace discussion lists at the moment becuase of comments made during a speaker's session at the recent conference. @theokk referred people to Danah Boyd's experience, which I'd read before, and is pretty horrendous: http://www.zephoria.org/thoughts/archives/2009/11/24/spectacle_at_we.html
Chris Smith (@shamblesguru), as usual, has a few billion resources on the subject and wrote:
The list of my preferred backchannel tools that I'm using now can be seen in
the bottom left corner of the Shambles home page http://shambles.net
A fuller list of backchannel tools can be seen at
http://www.shambles.net/pages/staff/BCtools/
Backchannel tips, guidance and experiences can be seen at
http://www.shambles.net/pages/staff/BCtips/
Pre-conference:
"a presentation that bills itself as one thing.. only to be really about something else that I already know" -- or something you didn't even want to know about. In my experience, the worst offenders are the vendors, or their representatives, who have not yet worked out that you need to build links in a community, and build up trust over time -- and one way of NOT doing that is to say you're going to talk about one thing, and then give an extended advert, as has happened to me a few times.
Like the ideaof sharing pre-confence stuff. You'd have to do a good selling job to persuade people that it's still worth attending the conference though!. The other issue, I think, is that if you're anything like me, you're still tweaking the presentation the night before, making any pre-conference stuff out of date before it's even started!
I wrote a post of my own a while back about what I would like to see from future conferences, thought you might be interested: http://kimcofino.com/blog/2009/05/03/the-next-generation-conference/
There is, however, just one key point which I don't see mentioned and that is relevance. Is the conference relevant to me and my work? Or is it just going over old ground? (e.g. is this conference seeking to go over the same topics I have heard elsewhere or maybe even raking over the same old ground as it did last year?). The problem often is that you cannot tell until you get there!
Then, of course, there's always the issue of cost. As a freelance, I often find the cost of attending a conference to be prohibitive. Which is a shame but then I have the joy of twitter to keep me informed of what's going on.
@Kim yes I agree that the students' perspective is almost always missing, which is annoying because it's usually the most insightful!
I loved your blog post on the subject by the way.
@Jim, @Kim, @Doug, I've highlighted your blog posts in a separate article:
http://www.ictineducation.org/home-page/2010/3/23/further-thoughts-on-conferences.html
Thx very much for your comments.