People often talk about learning from the best, about the importance of having great role models. However, you can learn a lot from really bad practice too.

An article of mine has just been published on the Bee Digital Marketing website: When it comes to PR, learn from the worst. It’s about the awful preponderance of corporate guff in companies’ communications to Joe Public. (The Department for Education is guilty of it too.)

The article features a great online tool for checking your PR statements before they go out. Nobody likes corporate guff, except perhaps the people who include it in press releases in order to obfuscate.

Here’s that link again:

When it comes to PR, learn from the worst