The next time you’re looking for a book on Amazon, spend some time perusing the one-star reviews. Chances are you will come across statements such as “I thought the book was about a different subject, so although it’s well-written I’m only giving it one star.”

Wait a second! Didn’t you read the description? Didn’t you use the ‘Look inside’ feature to get an idea of the book’s contents? Why have you given the author a lousy review, when your disappointing experience was all your own fault?

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